There’s no doubt that patient acquisition is vital to your medical practice’s growth and success.
Nevertheless, with so much competition, many medical practices struggle to acquire new patients.
However, by using a robust patient acquisition strategy, you can win over your competition and attract more patients to your medical practice.
Medesk is an assistant for clinic managers, collects and presents complex statistics about the work of the clinic in a simple and understandable way, that makes it easier for the manager to make both operational and strategic decisions.
Learn more >>So, if you’re looking for the best strategy to boost your patient acquisition, look no further!
In this article, we will cover:
- What Is Patient Acquisition?
- 6 Best Patient Acquisition Strategies
- Patient Acquisition Challenges
And more!
What Is Patient Acquisition?
Simply put, the patient acquisition is the process of attracting new patients to your medical practice. It refers to both traditional and digital medical practice marketing strategies used to obtain new patients.
Although traditional word-of-mouth marketing is still very effective, most medical practices also take advantage of digital healthcare marketing, which isn’t surprising given that every fifth search on Google is related to healthcare.
Patient Acquisition Vs Patient Retention
Generally speaking, the patient acquisition is the opposite of patient retention.
That’s because patient acquisition refers to obtaining new patients, whereas patient retention refers to building patient loyalty to your medical practice.
Nevertheless, both patient acquisition and retention are crucial to your medical practice’s success - for example, by ensuring patient loyalty, you can boost patient acquisition through recommendations.
6 Best Patient Acquisition Strategies
Here are the 6 best patient acquisition strategies you should consider:
#1. Start SEO & Digital Marketing
Most of your potential patients start their search for healthcare services online. For this reason, investing in healthcare Search Engine Optimization (SEO) and digital marketing is a necessity to any medical practice looking to boost their patient acquisition.
By starting a healthcare SEO and digital marketing campaign, you can make sure that your potential patients easily find your medical practice.
With healthcare SEO, for example, you’re optimizing your healthcare website so that it appears at the top of a search engine’s results page.
Of course, you can also achieve this by paying for advertisements - however, healthcare SEO has a score of advantages, such as making your website user-friendly and being cost-efficient.
That’s because, with paid advertisements, you have to continuously buy the advertising space, which can quickly get expensive.
Not to mention, once you stop paying for ads, it’s very likely that fewer potential patients will come to your website as it will be more difficult to find.
Moreover, because patients typically look for healthcare services near their location, medical practices can benefit from local SEO.
So, for example, someone living in Houston who is looking for a psychologist will likely type ‘psychologist in Houston texas’ in the search engine bar as such:
Local SEO enables you to optimize your Google Business profile to be featured in what is called the local pack - a collection of three local healthcare providers that allows potential patients to easily find your medical practice.
Last but not least, you may also want to create a strong social media presence to effectively engage with your patients.
Aside from improving patient engagement, you can use social media to share educational content. This way, you can raise awareness on health-related topics, promote public health, and build patient trust.
#2. Check Online Reviews and Patient Feedback
Studies show that 90% of patients read online reviews to evaluate healthcare providers. For this reason, checking and responding to online reviews that your patients leave for your practice is one of the most effective patient acquisition strategies.
Online reviews on your social media pages and on medical review websites, such as Healthgrades, often help patients to form a first impression of your medical practice. As such, it’s important that you focus on improving your patient satisfaction rates, which can lead to positive reviews.
However, while collecting positive reviews is important for patient acquisition, negative reviews can be just as useful for your medical practice.
That’s because, if addressed correctly, negative reviews and ratings can be a valuable source of patient feedback. In fact, they can boost your patient acquisition by allowing you to spot any problem areas and improve your medical practice to increase patient satisfaction.
For this reason, you should aim to respond to every review that your medical practice receives as it provides you an opportunity to engage with your patients.
Besides, professional, ethical, and HIPAA-compliant review responses can also help you manage your online reputation and lead patients to form a better opinion about your medical practice.
Not to mention, replying to patient reviews shows your that you care about their opinion, which might make them more inclined to leave online reviews for your medical practice.
#3. Collaborate With Local Businesses
Medical practices are, for the most part, local businesses, which is why you may want to consider collaborating with other health-related local businesses to boost your patient acquisition.
If you’re a physical therapist, for example, it may be beneficial to work with a local gym, pool, or yoga studio.
Essentially, this creates a win-win situation for both businesses and patients alike - for instance, a local gym can refer its injured clients to your physical therapy practice, while you can recommend your patients to join the local gym to speed up their recovery.
Not to mention, being active in your local community can increase patient trust and improve your reputation, which is crucial for patient acquisition
#4. Offer Online Booking
With 64% of Gen Xers and 58% of millennials preferring online bookings so much that they would switch their healthcare provider for one that offers an online booking option, it’s vital to ensure that your patients can easily book their appointments themselves.
By offering online booking, your patients can easily book appointments when it’s convenient for them, which can greatly reduce appointment cancellations and no-shows.
By means of online booking, the clinic simplifies the patient's path from the Internet and gets a tool for regulating their schedule and doctors’ workload.
Learn more >>Generally speaking, you want to allow your patients to book their appointments as easy as possible - after all, it shows that your medical practice is modern, patient-focused, and values your patients’ time.
#5. Engage With Your Patients
Effective communication with your existing patients is key to improving both patient satisfaction and, in turn, patient acquisition.
You can send notifications to patients about appointments, various promotions and events directly from Medesk. The registrar can easily set up automatic notifications, for example, a day or 2 hours before the visit. This option significantly unloads the work of the registry and increases patient loyalty.
Learn more >>Truth is, many of your patients might not be aware that you’re looking for referrals and online reviews.
Because of this, you might want to simply ask them about their experience after the appointment and encourage them to recommend your services to their family and friends or leave online reviews.
What’s more, you can also ask your patients to fill out patient satisfaction surveys, which can give you valuable insight into improving your medical practice and patient experience. In turn, this can help you to create an excellent patient journey and boost patient acquisition.
#6. Use a Practice Management Software
Using professional practice management software can effectively help you to boost patient acquisition by improving your medical practice.
For example, you can utilize practice management software to track healthcare metrics and use this data to improve your medical practice’s efficiency. This way, you can increase your patient satisfaction, which improves patient retention as well as patient acquisition.
Moreover, using medical practice management software can help you to engage with your patients more effectively. For example, you can send automated invitations for your patients to leave reviews for your healthcare services.
Even more, using a practice management software with an integrated online booking tool allows your patients to conveniently book appointments in a matter of seconds, which also takes some of the workload off of your receptionists.
Not to mention, adopting practice management software also enables you to conduct virtual appointments. With the help of telemedicine, you can reach patients regardless of their location, which can boost your patient acquisition by allowing you to reach patients not just on a local scale.
Patient Acquisition Challenges
Patient acquisition isn’t always easy. So, here are some patient acquisition challenges you should be prepared for:
- Marketing expenses. Unless you have marketing experience, your best option is to work with a digital marketing agency. However, marketing services will require additional expenses. For this reason, it’s important that you define your marketing budget beforehand to ensure your medical practice can afford it.
- Patient satisfaction. Patient satisfaction is key to patient acquisition - after all, you want your patients to recommend your healthcare services to others. As such, it’s important to focus on improving your medical practice to boost patient satisfaction. Otherwise, unhappy patients may hurt your patient acquisition by leaving negative reviews.
- Competition. Medical practices are constantly competing to attract more patients - and today, most of this competition is online. For this reason, you might want to focus on content creation. By publishing healthcare-related educational content on your website and social media, you can build patient trust and improve your reputation.
Conclusion
And that’s a wrap - by now, you should be ready to boost your patient acquisition!
Before you go, let’s quickly go over some of the key points of this article:
- Patient acquisition defines the process of obtaining new patients, which supports your medical practice’s growth and success.
- Patient retention improves patient loyalty, thus helping you to acquire patients through referrals.
- Some of the best patient acquisition strategies include healthcare SEO, monitoring online reviews, and engaging with your patients.
- Using practice management software can effectively boost your patient acquisition by improving your medical practice.
- The main patient acquisition challenges include marketing costs, ensuring patient satisfaction, and winning over your competition.
